Mentor • Speaker • Author • Sales Expert
“The word ‘sales’ isn’t the problem.
It’s the process that’s needs an overhaul.”
Sales needn’t be a dirty competition
Nobody wants to listen to a sales pitch. What we do want is a true professional – someone who is passionate about their business & who will help us to buy what we want in an easy & elegant way. The only reason ‘sales’ is often perceived as a dirty subject, is because so many sales people do not sell in a professional way.
At the heart of every super successful business are professional sales people who know exactly how to find opportunities, qualify a person’s true desire and give that person the confidence to entrust them with delivering what it is they want to buy.
As you can see from my background, I have a passion for the psychology of communication and delivering to people what they want most, which from a business perspective results in a full order book, consistent income and loyal returning customers.
The reason businesses fail is not because they don’t have a great service or product, it’s usually because they simply don’t have enough customers to generate the income that the business needs to survive and flourish.
The universal challenge that struggling business owners fail to master is ‘How to sell without appearing to be selling… It’s a challenge I relish having now been teaching people how to do this for over 20 years, sharing exactly how to sell your services confidently and successfully through being:
- Passionate about your business
- understanding how to communicate effectively
- Having ‘real’ empathy for your customers needs
- Understanding the psychology of the situation
- Developing a good sales process and having faith in it
It’s less about the sales, and more about how you’re serving your customer.
If you are now ready to learn how to become a master communicator and negotiator, get in touch and I’ll invite you to my next live sales training
“I attended the Sales Master Guild training to improve my sales conversion ratios. I found the course invaluable even to someone who has had been on several sales training courses in the past.
You can always learn something new and by implementing just a small change it will change your results, this course explains the sales process well and adds a new dimension to it.”
Davina Farrer – Utility Warehouse
“John’s expert knowledge of sales and his fantastic teaching ability has made a massive difference to my confidence in every aspect of my business. Huge thanks to John for changing the way I look at the business world for the better, producing measurable results. His back-up calls and continuous correspondence are greatly appreciated. Highly recommended!”
Martin Kearney – IT Consultant, Internetworkmedia
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