Meet John

 

Mentor, Speaker, Author & Business Investor

 

 


 

From school dropout to serial entrepreneur

 


 

I’ve qualified as a business mentor in what I believe is the only way one can – by having started built and sold my own businesses, learning first-hand what does and doesn’t work.

 

Born into a family of self-employed small business owners, I’ve been fascinated about the sales and entrepreneurial process for as long as I can remember.

 

Initially honing my skills in the highly competitive home improvement & motor industries, where competition is a constant pressure and closing business a daily necessity.

 

An early breakthrough moment, for me, came in the 1980’s when I landed an opportunity to sell Jeeps and Harley-Davidsons to the US military in Germany.

 

That experience inspired a lifelong passion for learning the psychology behind 'why' people buy the things they do from the people they buy them from.

 

 
 

 

All through my business life

 

I’ve invested in, built & sold a diverse range of businesses, accruing business knowledge and interests here in the UK, Ireland, Spain and the USA.

 

I’ve also worked for and with companies as diverse as Mercedes Benz, FedEx, Ports, Recording studios & just about every type and size of business out there.

 

Through these experiences I've developed a tried & tested blueprint for building a business that works regardless of your experience or the kind of business you’re in.

 


 

Success is always reverse engineered

 


 

 

 

 

Proof that anyone can make it...

 
Two other things about me I’d like to share with you. Firstly, I spend a lot of my spare time on 2 wheels – competing on dirt bikes. It’s where I learned how to calculate risk quickly and decisively which is a huge component in running a successful business.

 

The second thing is my dyslexia. It hasn’t stopped me from achieving success, in fact you could say I’m living proof that if you decide upon something at a DNA level, nothing but nothing can stop you from achieving your goal.

 


 

If I can make it, you definitely can ...

 


 

Like to learn more?

John's Books

 

 

 

I can honestly say that John is a complete breath of fresh air.

 

He gets right to the detail of exactly what you want and finds the solutions almost instantly.

 

He has great expertise in his field and anyone would be fortunate to work with and learn from him.

 

Joel Nicholls – Laureate Academy

You can't climb Everest alone!

This is where John is exceptional. If you want rapid success then it helps to have an accountability partner or 'mentor'. John has helped me redefine my own version of success and move rapidly toward building the results I desired.

 

They say "nothing happens until a sale takes place" and if you want more sales then John can help you develop those skills. Most business challenges can be solved if you're generating sales and John is a genuine expert in helping people do just that. Take a few minutes to see what he could do for you. You won't be disappointed.

 

Simon Kramer, Effective accountants

John is a very down to earth and insightful man, what he doesn't know about business isn't worth knowing!

 

He has an extensive and colourful business resume in many different industries, the hallmark being the consistent success he has brought to everyone he works with. His business acumen is second to none and he has been instrumental in helping me launch my business.

He is a class act…

 

If you are thinking of working with John, don't waste any time. I have no doubt he will be able to transform your business as he has done mine

 

Laura Woods - Marketing Expert

"It's simple... If you have a small to medium business and it's not where you think it could or should be, it’s time to call this man".

 

There are gifted athletes, talented artists and financial wizards but what most of us need is a no nonsense, down to earth human being that can help guide us to that elusive success - quickly!

 

That's exactly what John does - without the hype, without any posturing and straight to the point... His business insight will save you time, money and effort, of that I have no doubt.

 

Gordon McAdam, Combat Arts

We are taught very early on in life to solve problems by ourselves. To grow your business however you need to shelve that thought and rely on the people who have been there before.

 

John is that rare person who can see the full picture and yet give practical ideas on how to grow your business..”

Giuseppe Venturini – VioSpeed

The Sales Foundation workshop, I found it to be truly excellent. Clearly defining the sales process and how to work through it with potential new clients. The training is very interactive, very enjoyable and one benefits from having other business owners present. 
I recommend this sales training course to anyone looking to improve the effectiveness of their sales operation

 

Robert A Harris - Chartered Acountants

One of the best workshops I have ever attended, an excellent and enjoyable day, I learned a lot”. 

 

Mel Fuller - NLP Coach

"John's mentoring methods completely change your perception and business life, giving you the motivation to succeed.

Having recently completed the Advanced Sales and Marketing Course, I walked in one person and came out a completely different more motivated and confident individual knowing exactly what my business does and for whom.

I would recommend that any business owner finding every day business a challenge have a chat with the Sales Masters Guild team." 

 

Deborah Skeldon - Behind the glass

"John is a true professional and an undoubted high calibre sales trainer.

 

John's wealth of knowledge across a wide range of business growth projects makes him an ideal partner in the current economic climate.

 

If you need to make really profitable change then take a meeting with John!

 

Mike Ramsey – Persona Sales training

"The great thing about John is he makes you feel able to rule your part of the world. He does this quietly and simply.

 

For me, he focused my thoughts on what I could and should be doing, and making it seem entirely reasonable and achievable.

 

He's your professional best friend - supportive - and ever so gently on your case.

 

Sussana Orchard – Copywriter & content consultant

I attended the Sales Masters Guild Business Breakthrough Day, it really helped me focus on the fundamental goals and strategy of my business. I found John Kettley to be an honourable mentor working with me to seek my true goals. 
I would recommend any business to look who want to grow to attend..

 

Sandra Jones - ATT Book keeping

I highly recommend the Sales Foundation course, you will learn an enormous amount about how to communicate in business that will also help you hugely in your personal life too. Massively confidence building, this workshop should be mandetory for everyone in business..

 

Beverley Dencham - Lifestyle Pilates

Attending one of John’s sales training courses will completely change your view of selling and ensure that you feel much more comfortable about approaching both new and existing clients.

 

I can now have relaxed, enjoyable discussions with clients following a simple structure that reduces the usual tension of sales situations for me, and some of my clients, at the same time as securing more sales.

 

Steve Ramsey – Digital marketing consultant

"I recommend John without any reservations".

 

He’s opened my eyes to a different way of thinking which has produced great results; John has a wealth of knowledge coupled with an innate ability to give the best advice at the perfect time.

 

I will undoubtedly call upon John’s assistance in the future.

 

Paul Jessop – Recruitment Consultant

"John knows his onions".

 

I can honestly say that being a part of John Kettley’s mentored peer group has been a real turning point for me and my business. That is not a glib space filling sentence, I mean it.

 

John’s approach comes from ‘real world’ business experience.

 

Plain speaker, down to earth and sharp as a knife and takes no fluff. Truly nice bloke who goes out of his way to help you. I highly recommend John and the Sales Masters Guild to any business owner who wants to take their business to a whole different higher level.

 

Angus Grady - The Linkedin Unlocker

“The Sales foundation workshop was fantastic,

 

I’ve already personally referred two of my clients to and the results have been fantastic. Any business owner looking to increase their sales should come on this course and send their sales teams through this process”… 

 

Scott Dwyer - Motivations

Every business owner needs an outside force to hold them accountable and provide independent, unbridled mentoring. For that,

 

I highly recommend John Kettley.

 

I recently worked with John on some business issues and was amazed at his ability to sort out the jumble of thoughts that were weighing on my mind. John easily cuts through the clutter to help you find the answers to your business challenges. I expect that my first session with John will not be my last.

 

Michael Nagles – Web developer

"I've worked with John as a member of his 100K mentored peer group for a few years now, he is very supportive and gives you great business insights that have helped me to see my business with continued fresh eyes".

 

Olive Oliver - Smarter locally

So very interesting, so right and so simple - Siobhan Parker Utility Warehouse

I have been working with John for some years now. During that time, John has been an inspiration. He is highly creative and really understands business and sales in particular, with John's help, I’m really gaining traction.

 

The Sales Masters Guild workshop content is spot-on and goes down well with delegates. If you are considering getting involved in SME training and mentoring, I can whole-heartedly recommend John and the Sales Masters Guild.

 

James Davey – Certified SMG Business Mentor

I’ve attended several workshops ran by John and they were AMAZING!

 

He has this ability of taking what feels like really complicated business stuff, takes it apart and explains in very simple terms how it works.

I found it mind-blowing, every time I see John, he challenges the way I think again and again.

 

If you stick around with John, your business will go through the roof!

 

Natasha Lancaster – Virtual PA

"I’ve heard John speak on a few occasions and thought he was good. I was wrong. When I attended his training I realised he was fantastic".

 

Extremely friendly approach backed up with a knowledge on his subject that others would spend a lifetime trying to attain.

 

If you want more business and a better work life balance, go and see John. You won't be making a mistake.

 

Simon Bloxham – Safety for business UK

Everyone needs John Kettley in their life...he's an inspiring role model, his phenomenal communication skills, mind-set, approach to business, selling and simplicity, good honest kindness and immense generosity.

 

No other business motivator comes anywhere near what John gives and the incredible effect he has on you as an individual.

 

Listen to what others have said who have had the pleasure of working with him, we all say the same thing. I look forward to the journeys we have yet to go on, and can't wait for another story time! :)

 

Eloise Veale – Veale Associates

"The expert knowledge of sales and his fantastic teaching ability has made a massive difference to my confidence in every aspect of my business.

 

Huge thanks to John Kettley for changing the way I look at the business world for the better, producing measurable results. His back-up calls and continuous correspondence are greatly appreciated. Highly recommended!

 

Martin Kearney - Internetwork Media

I have read John's book and attended his workshops and have always had a lightbulb moment and been inspired.

 

John is very clear and focused and has a genuine desire to help others to succeed.

 

Sarah Jones – Business consultant, Trainer & Coach

Johns straightforward Model and methodology just works. His wealth of experience in business makes him an authority when it comes to providing impartial advise.

 

I regularly recommend John to others who I know he can help with his wealth of knowledge and expertise.

 

Ian Luckett – Business growth consultant

I attended the Sales Master Guild training to improve my sales conversion ratios. I found the course invaluable even to someone who has had been on several sales training courses in the past.

 

You can always learn something new and by implementing just a small change it will change your results, this course explains the sales process well and adds a new dimension to it...

 

Davina Farrer - Utility Warehouse

"I've worked with John Kettley for two and half years now and he has not only transformed my business, but has opened my eyes to the bigger picture.

 

That may come across as cliché saying, but I genuinely mean every word and I credit John for making me more focused and switched on!

 

Scott Pearce - Datum Print and design agency

"I've worked with John in various roles for many years, he is passionate about business and passionate about helping people to succeed in 'their' business".

 

As a sales negotiator he's the best I've seen, as a sales trainer he is without doubt the best of the best.

 

If you want someone to turn your company around by turbo charging your sales team, John Kettley is the only man to go to...

 

David Bernard – VP Carcoon USA

I met up with John for a 1-2-1 for an hour, 3 hours later I left with my head buzzing ... in a good way!

 

Sometimes you meet someone who is on your wave length ... down to earth, says it as it is and gives advice that is useful and implementable immediately ...

he asked questions I hadn't thought of & said things I needed to hear to help take my business to the next level ...

 

we all like to 'pay it forward' .. thank you for 'paying it forward' to me..

 

Beverley Price – Network marketeer

"John gets to the heart of the matter when asking you to clarify your WHY? and your definition of success to you.

 

I've started my entrepreneurial journey and John has been extremely helpful and more importantly holding me to account.

 

I highly recommend John if you are looking to build your business and wish to work with like-minded individuals to hold you accountable.

 

Rayman Khan - Microsoft Engineer

I met John at a networking meeting. His presentation was so inspirational and passionate it led me to arrange a 1-2-1 meeting with him.

 

His passion for helping people was clear and his business knowledge and acumen meant that I had a very productive 1-2-1 meeting with him. I would highly recommend him as a business mentor.

 

Jeremy Garson – Rise Legal

In the first 6 months of 2011 I more than doubled the sales I achieved in the whole of the previous year (2010). This is due in no small part to the fact that I attended the Sales Masters Guild Sales Training Workshop in September 2010, which taught me some great selling techniques. 

 

Andy Greenwood - WPA

Some brilliant tips advice and tips... - Lisa Smith Active web design

"I have attended John's sales training course which forces you to take a challenging look at why you are in business and what you offer".

 

The conclusions from this analysis have been vitally important to marketing my business to a more focussed audience and offering better value.

 

John's input has simplified my business approach to give clearer thinking.

 

Tim Maddocks – Gas regulatory specialist

 

 

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