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What Founders Often Misunderstand About Business Value

What Founders Often Misunderstand About Business Value

Many founders believe business value is driven by turnover and negotiated at the point of sale. In reality, value is built over many years through leadership, profitability, commercial awareness and strong decision making. In this article, John Kettley shares what experienced buyers really see when they assess a business and why confidence often matters more than size.

Seven Signs Your Business Is Becoming Acquisition Ready

Seven Signs Your Business Is Becoming Acquisition Ready

Many business owners believe acquisition readiness begins when they decide to sell. In reality, the strongest businesses have been preparing for years. In this article, John Kettley explains the characteristics experienced buyers recognise long before they review the accounts, and why building a valuable business is about far more than increasing turnover.

Debt should buy appreciation, never depreciation

Debt should buy appreciation, never depreciation

Debt is a tool, not a lifestyle. The clean rule is simple: use debt to buy things that appreciate or create durable cashflow, not things that decay and leave you refinancing under pressure. The dangerous version of debt is the one taken out in panic to cover bad planning.