John F Kettley
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Are Some of Your Best Customers Actually Your Least Profitable?

Are Some of Your Best Customers Actually Your Least Profitable?

by John F Kettley | Sep 24, 2026 | Uncategorized

You win a good customer, agree a price that works for both sides and start building the relationship.  Over the years the relationship gets stronger, which is exactly what you want, but while that’s happening quite a lot can change in the background. Wages go...
What Experienced Buyers Look for in a Business

What Experienced Buyers Look for in a Business

by John F Kettley | Sep 7, 2026 | Exit Strategy, Leadership, SMEs

How Experienced Buyers Assess a Business Before Opening the Accounts If you ask most business owners what a buyer looks at first, the answer is usually the same. “The accounts.” It’s an understandable assumption. Financial performance is important. Revenue, profit,...
What Founders Often Misunderstand About Business Value

What Founders Often Misunderstand About Business Value

by John F Kettley | Aug 17, 2026 | Exit Strategy, Leadership, SMEs

One of the questions I’ve been asked more than any other over the years is, “What do you think my business is worth?” It’s usually followed by a conversation about turnover and how great their sales opportunity pipeline is (Next year will be our best year ever). They...
Seven Signs Your Business Is Becoming Acquisition Ready

Seven Signs Your Business Is Becoming Acquisition Ready

by John F Kettley | Aug 12, 2026 | Exit Strategy, Leadership, SMEs

Business owners often ask me what they should be doing if they want to sell their business in the next couple of years. It’s a sensible question, but I don’t think it’s the right place to start.The businesses that achieve the strongest outcomes are very rarely...
You’re Not Preparing Your Business for Sale. You’re Preparing It for the Future.

You’re Not Preparing Your Business for Sale. You’re Preparing It for the Future.

by John F Kettley | Jul 22, 2026 | Exit Strategy

When business owners hear the phrase exit planning, the conversation often starts in the wrong place. People think about valuations, tax planning, legal documents and negotiations. Those are all important, but they come much later than most people realise. Long before...
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Recent Posts

  • Are Some of Your Best Customers Actually Your Least Profitable?
  • What Experienced Buyers Look for in a Business
  • What Founders Often Misunderstand About Business Value
  • Seven Signs Your Business Is Becoming Acquisition Ready
  • You’re Not Preparing Your Business for Sale. You’re Preparing It for the Future.

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