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What Experienced Buyers Look for in a Business

What Experienced Buyers Look for in a Business

by John F Kettley | Sep 7, 2026 | Exit Strategy, Leadership, SMEs

How Experienced Buyers Assess a Business Before Opening the Accounts If you ask most business owners what a buyer looks at first, the answer is usually the same. “The accounts.” It’s an understandable assumption. Financial performance is important. Revenue, profit,...

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JOHN F. KETTLEY

Business • Wealth • Freedom

john@johnfkettley.com

John F. Kettley is an entrepreneur, business adviser, author and mentor with decades of experience building, buying, growing and selling businesses. Today, he helps experienced business owners build more profitable, valuable and less owner-dependent businesses that create personal wealth, choice and freedom.

 

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