John F Kettley
  • HOME
  • MEET JOHN
  • PRIVATE EQUITY INVESTOR
  • PUBLICATIONS
  • ARTICLES
  • CONTACT
Select Page
What Experienced Buyers Look for in a Business

What Experienced Buyers Look for in a Business

by John F Kettley | Sep 7, 2026 | Exit Strategy, Leadership, SMEs

How Experienced Buyers Assess a Business Before Opening the Accounts If you ask most business owners what a buyer looks at first, the answer is usually the same. “The accounts.” It’s an understandable assumption. Financial performance is important. Revenue, profit,...
Owner dependency is the biggest hidden valuation haircut

Owner dependency is the biggest hidden valuation haircut

by John F Kettley | Mar 4, 2026 | Exit Strategy

OWNER DEPENDENCEY IS THE BIGGEST HIDDEN VALUE HAIRCUT If the business can’t run without the founder, it isn’t really a business in the eyes of a buyer. It’s a job, with payroll and liabilities attached. This is one of the biggest gaps between how owners see value and...

Recent Posts

  • Are Some of Your Best Customers Actually Your Least Profitable?
  • What Experienced Buyers Look for in a Business
  • What Founders Often Misunderstand About Business Value
  • Seven Signs Your Business Is Becoming Acquisition Ready
  • You’re Not Preparing Your Business for Sale. You’re Preparing It for the Future.

john@johnfkettley.com

Ready to Bring your Business to the Next Level?

If you've made the decision that it's time to get serious, I welcome the opportunity to help you make your ambition become a reality.

To sign up for FREE tutorials or get in touch about a specific project, please fill your details in the contact form.

CONTACT

4 + 4 =

  • Follow
  • Follow
  • Follow
  • Follow

© JOHN F KETTLEY  | PRIVACY POLICY | WEB DESIGN MONKS MEDIA