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Are Some of Your Best Customers Actually Your Least Profitable?

Are Some of Your Best Customers Actually Your Least Profitable?

by John F Kettley | Sep 24, 2026 | Uncategorized

You win a good customer, agree a price that works for both sides and start building the relationship.  Over the years the relationship gets stronger, which is exactly what you want, but while that’s happening quite a lot can change in the background. Wages go...

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